Key Takeaways

  • Founded in 2024, headquartered in New York City. Serving small businesses in the US and internationally.
  • We deliver integrated digital systems, not isolated projects: chatbot + dashboard + website + branding that work together.
  • Built with Next.js, React, TypeScript, and AI models with custom knowledge bases.
  • Primary focus: small and mid-size businesses in hospitality, services, e-commerce, healthcare, and retail.

88%

of customers say the experience a company provides matters as much as its products or services.

Salesforce, 2024

2.7x

more likely: small businesses succeed at digital transformation compared to large enterprises.

McKinsey & Company, 2023

a·gen·cy

/ˈājən(t)sē/
noun
1.

a business or organization established to provide a particular service.

an advertising agency

2.

action or intervention, especially such as to produce a particular effect.

growth carved by the agency of well-built systems

Similar:businessorganizationcompanyrunwell

a·gent

/ˈāj(ə)nt/
noun
1.

a person who acts on behalf of another person or group.

she appointed an agent to handle her digital transformation

2.

a person or thing that takes an active role or produces a specified effect.

AI agents deployed to automate customer engagement

Similar:representativenegotiatorAIautomation

WE TOOK BOTH DEFINITIONS PERSONALLY.

An agency that builds agents, custom platforms and AI systems that work for your business around the clock.

OUR STORY

BUILT IN NEW YORK, SERVING BUSINESSES EVERYWHERE

Runwell Systems was founded in 2024 with a simple observation: small businesses deserve the same digital tools that enterprises take for granted. Not stripped-down versions. Not expensive monthly subscriptions that lock you in. Real software, built specifically for how your business operates.

We started by building AI chatbots for local businesses in New York City. A restaurant needed to handle reservation inquiries on WhatsApp at 2am. A wellness studio wanted to capture leads on Instagram without hiring a social media manager. A consulting firm needed a single dashboard to see all customer interactions across five channels. Each of these problems led to a product. The AI Virtual Assistant. The Office dashboard. The Website Bundle.

Today, we build end-to-end digital systems where the chatbot, the dashboard, the website, and the brand identity all work together from day one. Every tool we ship is connected. A conversation on WhatsApp creates a lead in The Office. A booking on the website shows up in the calendar module. An AI agent reviews the week's data and tells you what to do next.

We are headquartered in New York City and serve clients across the United States, Canada, and internationally. Our team works in English, French, and Arabic, and every product we build supports all three languages by default.

WHAT WE BUILD

PLATFORMS THAT RUN YOUR BUSINESS

Websites, backoffice systems, mobile apps, e-commerce stores, chatbots, messaging bots. We build the digital infrastructure your business needs to operate. Not templates. Not no-code workarounds. Real platforms, custom-built for how you actually work, deployed to your infrastructure, fully yours.

Our AI Virtual Assistant works across five channels: your website, WhatsApp, Instagram DM, Facebook Messenger, and phone. It learns from your own documents, menus, policies, and FAQs through what we call Custom Knowledge. It handles the first conversation, qualifies the lead, and books the appointment without anyone on your team lifting a finger.

The Office is the dashboard where everything comes together. Bookings, customer profiles, lead pipelines, analytics, messaging, digital store, and nine AI agents that run in the background. One of them scores your leads. Another monitors your reviews. Another tells you which marketing channel is actually working.

HOW WE GROW IT

SYSTEMS THAT WORK WHILE YOU SLEEP

Lead generation funnels, sales campaigns, re-engagement sequences, SEO, GEO, social content, branding. We don't just build and leave. We deploy growth systems that keep generating results on autopilot. AI agents that manage your campaigns, optimize your spend, and bring customers back.

SEO gets your business found on Google. GEO gets your business cited by AI search engines like ChatGPT, Perplexity, Gemini, and Claude. We optimize for both because the way people search is changing. ChatGPT alone processes over one billion searches per week, and AI referral traffic to websites grew 357% in a single year. If you are only doing traditional SEO, you are invisible to a fast-growing audience.

Branding is not a logo. It is a design system: typography, colors, component libraries, and style guides that ensure every touchpoint looks and feels the same. We build brand identities that work across your website, your chatbot widget, your social media, and your physical materials.

WHO WE SERVE

SMALL BUSINESSES THAT THINK BIG

Our clients are small and mid-size businesses that want modern digital tools without the enterprise price tag or the agency runaround. We work across industries: hospitality and restaurants that need reservation management and multilingual chat. Professional services firms that want lead capture and appointment booking. E-commerce brands that need product recommendations and order tracking. Healthcare and wellness practices that need scheduling and patient communication. Retail stores that want an online presence connected to their physical operations.

We are not the right fit for enterprise clients with complex procurement cycles, large-scale legacy system integrations, or committees that take six months to approve a color change. Our tools are built for businesses that want to move fast and see results in weeks.

What our clients have in common: they know they need better digital tools, they are tired of juggling disconnected apps, and they want one partner who handles everything from the website to the chatbot to the analytics. They want to stop losing customers to silence on WhatsApp at midnight and start capturing every lead that comes through any channel.

HOW WE WORK

SCOPE IT. BUILD IT. SHIP IT.

You tell us what you need. We scope it in a free call, architect the solution, and ship it in weeks, not months. Fixed-scope pricing, no surprises. You see a prototype before we write a line of production code. When it ships, you own everything: the code, the data, the infrastructure.

We build with Next.js, React, TypeScript, and Node.js. Our AI chatbot runs on large language models with custom knowledge bases. Dashboards operate on real-time data with AI agents running in the background. Everything deploys to your own infrastructure or ours, depending on what makes sense for your business.

Every project starts with a free assessment. We evaluate your digital presence, your AI readiness, and your customer connection. You get a scored report with specific recommendations. If you want to act on it, we scope the work, quote a fixed price, and start building.

When the project ships, there is no vendor lock-in. You own the code, the data, and the infrastructure. We provide ongoing support if you want it, but you are never dependent on us to keep things running. That is the difference between renting a platform and owning one.

READY TO BUILD?

Whether you need a full platform, a single agent, or you're not sure where to start, let's talk. Free consultation, no commitment.

GET IN TOUCH

START A PROJECT

We'll get back to you within 24 hours with a plan.

LE

Louay Elbiche

Founder & CEO, Runwell Systems

Louay Elbiche founded Runwell Systems in 2024 to build integrated digital products for small businesses. He leads product development, AI strategy, and client delivery from the company's New York City headquarters.

Frequently Asked Questions